The Story of the We Talk. We Grow. Sign

If you’ve ever walked through the front doors of our NSFA office, you might’ve noticed the We Talk. We Grow. yard sign — a symbol of our commitment to supporting the mental health of Nova Scotia’s farmers.

Every day, I pass that sign.

I’ve seen it on bright, sunny mornings, on bitter, windy afternoons, and buried under a pile of snow. I’ve walked by after hurricane-like weekends, and still, it stood — planted firmly, unmoved.

I actually really admired how tough that little sign was. But I suppose it had a strong foundation. We drove it deep into the soil, so it could withstand whatever came its way.

Then, a few weeks back, the winds picked up. The ground, that had been frozen solid for months, began to thaw — the perfect setup for that sturdy sign to finally wiggle loose. Despite its strong foundation, it could only take so much.

And as silly as it sounds, I couldn’t help but see myself — see all of us — in that We Talk. We Grow. sign.

We admire resilience. We wear it like a badge of honour. Farmers, especially, are seen as unshakable — weathering storm after storm, year after year. But no matter how strong your foundation — no matter how deep you’re rooted — everyone has a limit.

Sometimes, it’s the big storms that bring us down. Other times, it’s just a small gust from the wrong direction at the wrong time.

It doesn’t mean you’re weak. It doesn’t mean you’ve failed.

It means you’re human.

A strong foundation matters — it keeps you standing through the tough days. That’s why taking care of yourself isn’t a luxury; it’s part of the work. It’s what holds you up.

But even the strongest need rest. Need support. Need time to reset.

So please — be kind to yourself. Because resilience isn’t about never falling down. It’s about giving yourself the grace to get back up.

Allison Hancock, Farmer Wellness Coordinator